Google Analytics shows you how people found your site and how they explored it. From this information, we can get ideas for how to enhance a website.
If we use Google Analytics and Google Ads together, a lot can be learned about what customers do on the target site after clicking a particular ad. Using this information helps us to improve customers’ experience of the website, which in turn can help increase conversions (like sales and sign-ups) and the overall return on ad spend (ROAS).
