Lead generation remains a vital part of any marketing strategy. In fact, it is the main objective of online marketing. Not all leads are equal. As they keep coming in, it is important to continuously evaluate these leads, segment them, qualify them, and eventually convert them. I have generated leads using Website, Social media such as Facebook, Instagram, Youtube, Google ads, and Google business and also through yellow pages such as IndiaMART, TradeIndia, etc… The key idea here is to target the most prospective audience using the options available in these platforms and by showing them the relevant content which will spark an interest in them and further take them down the marketing funnel for conversion. On average, my conversion ratio is 5.6% for the 50+ leads generated daily.
