Creating engaging social media posts to share content can drive traffic to your website. However, if you’re including a long, complex link in every post you share, you may be forfeiting clicks, shares, and engagement. It’s much simpler to share a shorter link than a long, complicated one. One of the most important benefits of a URL shortener is the ability to track clicks on each link you share. It also helps in your social media strategy by earning more shares as the links are visually pleasing and easy to remember.
