Social media metrics are important because they prove you can measure how successful a campaign is, how well your social strategy is performing, and ultimately if you will have an impact on your overall business. Not only does having these metrics give you an opportunity to showcase the impact of your work to executives, but providing consistent social media metric reports can lead to major shifts for your social team, including budget increases and increased access to resources. And last but certainly not least, metrics keep you aware of your general social profile and brand health. On a monthly basis, I run 7-10 campaigns in Meta and 2 campaigns in Google and analyze the results based on their lead generation, conversion rate, and more. The metrics offer deeper and more holistic insights into the real performance of your marketing and sales efforts.
